Corporate Profile

The Diversitec Distrbutors Pte Ltd, wholly-owned by Sapura Holdings, is a member of the Sapura Group of Companies and listed on the Kuala Lumpur Stock Exchange.

Diversitec Distributors Pte Ltd was founded in 1983 to consolidate the distribution, sales and services support activities for the company's increasing product lines.

In early 1986 the company was appointed the exclusive distributor for Apple Computer products in Singapore and Brunei.


Diversitec re-established the Apple corporate image in the market and created public awareness of Apple products. The operation was successful to the point that in late 1989 Apple Computer Inc decided to establish a presence in Singapore and tool over the distribution of their products. With Apple's enthusiastic support, Diversitec Distributors Pte Ltd continues to excel as the largest supplier of Apple products in the ASEAN countries.

In the course of the Apple re-launch, Diversitec established the Macintosh as a superior business and education computer in addition to being the finest Desktop Publishing System available. Diversitec's commitment to Apple is so strong and effective that, her name is synonymous with Apple. As a result, Apple has hand-picked Diversitec as its critical partner in a number of prestigious projects in Singapore, such as the Apple University Consortium (AUC) launched in 1986, and recent (1997) joint efforts with the Singapore Ministry of Education to computerize local primary schools (AITP), in 1997.


In 2000, Diversitec transferred its Apple distribution business to its wholly owned subsidiary company, Micro Express Sales Pte Ltd, whose charter is on the distribution of IT products in South Asia. Micro Express Sales focuses on provision of IT solutions and services to government, education, corporations (large and SME) and end-users on both Apple and Window platforms.

Today, Diversitec offers a wide range of IT solutions and services to assist our customers to improve productivity, work-flow and profitability.

Diversitec also offers product training in conjunction with its core business of distribution sales & services of the company’s product lines. The training department in Diversitec Distributors was so successful in the late 80s and early 90s that, it was turned into an independent company : The Best IT Service Company Pte Ltd (BITS) in 1993.. BitS provides Adobe and Marcomedia training.